H&M Clothing Store

H&M in the Syracuse Region: Affordable Fashion Hotspots in Central New York

H&M, the Swedish fast-fashion giant known for trendy, budget-friendly clothing and accessories for men, women, kids, and teens, has a solid foothold in Central New York. Within Syracuse and Onondaga County — and stretching roughly 110 miles out (covering areas west toward Rochester and the Finger Lakes) — shoppers have three convenient H&M locations to choose from. Whether you’re hunting for everyday basics, seasonal statement pieces, workwear, or holiday gifts, these stores deliver the latest drops at prices that won’t break the bank. As of December 2025, all three are fully open and stocked for the winter season.

H&M at Destiny USA – Syracuse (The Local Favorite)
- Address: 1 Destiny USA Drive, Syracuse, NY 13204
- Distance from downtown Syracuse: 0–10 minutes
- Phone: (855) 466-7467

The Syracuse H&M is the go-to spot for most Onondaga County residents. Located on the second level of Destiny USA (the largest shopping mall in New York State), this massive store underwent a full remodel in early 2024 and reopened with a fresh, modern layout. It carries H&M’s complete range: Divided (young adults), men’s and women’s lines, kids’ and baby collections, denim, underwear, accessories, and frequent collaborations with designers.

Why locals love it:
• Huge selection — easily the biggest H&M in Upstate New York outside NYC.
• Easy access right off I-81.
• Plenty of parking (free in the Destiny USA garages).
• Perfect for combining with other mall activities — catch a movie, grab food, or visit the indoor go-karts.
Current holiday hours (December 2025) typically run until 9 PM on weekends, with extended hours closer to Christmas.

H&M at Finger Lakes Premium Outlets – Waterloo, NY (The Deals Destination)
- Address: 655 Route 318 (Unit C095A), Waterloo, NY 13165
- Distance from Syracuse: ~45 miles west (~45–55 minute drive via I-90)

This is H&M’s outlet location in the region, meaning deeper discounts — often 30–70% off regular prices. Opened in 2018, it’s one of the anchor stores at the popular Finger Lakes Premium Outlets (formerly called Waterloo Premium Outlets), a Simon Property with over 100 designer outlets (Nike, Coach, Michael Kors, Under Armour, etc.).

Shoppers from Syracuse, Auburn, Geneva, and Seneca Falls flock here for:
• Clearance racks loaded with past-season items at rock-bottom prices.
• Full family collections, including a strong kids/baby section.
• Great spot for stocking up on basics (tees, jeans, sweaters, jackets) without paying full price.

The outdoor outlet center is especially nice in mild weather, and it’s right off the NYS Thruway — an easy day trip from Syracuse. Plenty of food options on-site and nearby wineries make it a full outing.

H&M at Eastview Mall – Victor, NY (The Upscale Rochester-Area Option)
- Address: 338 Eastview Mall, Victor, NY 14564
- Distance from Syracuse: ~75–80 miles west (~1 hour 15 minute drive via I-90)

Located just east of Rochester, the Eastview Mall H&M reopened in 2021 after an eight-year absence and has become a favorite for shoppers in the greater Rochester/Finger Lakes area. Eastview is one of Upstate’s premier indoor malls (with Von Maur, L.L.Bean, Apple, and a Dick’s House of Sport), giving this H&M a slightly more upscale vibe than the outlet.

Highlights:
• Fresh, current-season inventory with all the newest drops.
• Spacious store with excellent organization.
• Strong men’s and Divided (teens/young adults) sections.
• Easy to combine with other high-end shopping or dining.

It’s worth the drive from Syracuse if you’re already heading toward Rochester/Canandaigua or want items not yet marked down at the outlet.

Why H&M Works So Well for Central New York Shoppers
• Affordability meets trendiness — You can refresh your entire wardrobe without spending hundreds.
• Frequent new arrivals — New stock hits floors multiple times per week.
• Inclusive sizing & styles — Regular, plus-size, maternity, and gender-neutral options.
• Sustainability efforts — Garment recycling bins in every store + growing conscious/eco lines.
• Convenient online order & in-store pickup — Order online and pick up same-day at any of these locations.

For anyone living in the Syracuse/Onondaga County area, Destiny USA is your everyday spot. Need deeper discounts? Hit Waterloo. Craving the full latest collection in a nicer mall setting? Victor is perfect. All three stores are within a comfortable driving radius, making Central New York one of the better-served regions for H&M outside major metro areas.